Almost 12 months ago Greater Manchester Police in England carried out a 24 hour ‘tweetathon’ to highlight what the police were faced with on a daily basis. At that time we didn’t realise how crucial that work was going to be to the future communication the Force carries out. The work in October 2010...
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The verdict in a contention case is expected in a matter of weeks, and no matter what the jury’s decision, the city streets are likely to fill with protesters, and it could get really ugly. As highly trained law of officers, you know what needs to be done. Until reckoning day, you create the...
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Congratulations. You finally convinced your department to let you start an official Facebook page! So you set up an account, upload your department’s logo, and start posting. “This is great!” you think to yourself. You get your family to follow you. You get your friends to follow you. You get some of your colleagues...
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Law enforcement agencies worldwide watch as the Toronto Police Service kicks it up a notch. For two months last winter, I had the honor of working side-by-side with members of the Toronto Police Service (TPS) onsite at the headquarters in Toronto, to develop the Service’s social media strategy. Since turning in my proposed strategy...
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How many times in your life have you heard “That ain’t gonna happen” from a supervisor, a co-worker, a friend about one topic or another? How many times have you heard that phrase in particular from a senior officer about your department adopting new procedures, new technologies, and maybe even about your department using...
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In May 2011, I had the opportunity to attend the SMILE Conference in Chicago and I came back incredibly energized with moving forward on our use of social media. One of the ideas presented at the conference was from Chief Grogan of Dunwoody, GA, about promoting an event via social media to draw followers....
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Welcome to the the next installment in my series of social media tips. These are aimed primarily at a police audience, but hopefully applicable to a wider group of people too, especially those in the public sector. This series of posts will aim to identify some good practice and useful hints and tips for...
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Remember: They are two totally different animals Although widgets exist to auto-post everything from one to the other, should you do it? The short answer is this: If everything you tweet is on Facebook (FB) and everything you post on FB is on Twitter, you might annoy some followers and lose them. Generally, turning everything...
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On February 16, 2011 I was given a new assignment in the Dallas police department’s media relations office as the social media officer. Little did I know what was in store for me! The department was joining the 21st century and my job was to help get us there. Our social media sites are now...
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Some of the biggest hurdles in building an agency’s social media strategy comes right out of the starting gate: How do you get started? What are you supposed to post? How are you supposed to interact with the community? By applying business strategies to your agency’s social media plan, you define clear-cut goals and...
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