For just under a year I have been working hard at creating a loud and reliable voice with Social Media to communicate effectively with the citizens of Toronto. My passing interest in SM has developed into a passion for how to become a more effective communicator. I will be among the presenters at SMILE, delivering the topic “Using Minimal Resources to Maximize Results”.
There is a known risk for Law Enforcement individuals and agencies to use technology without knowing the nuances and principles for efficacy, efficiency and effectiveness. Done wrong, Social Media can have disastrous results. Done right, the results have outputs that are minimal with outcomes that are enormous.
That is exactly what The SMILE Conference is providing. Thousands of hours of experience in communications, Social Media and Law Enforcement are merging in one place.
I actively searched for and found experts to assist me as I began taking small steps in the use of Social Media. Most had nothing to do with Law Enforcement, but were well versed in SM. Over time, I found other Law Enforcement individuals who were speaking as individuals but not representing agencies. Finally agencies and individuals began to show up. Through all of the learning I was able to learn bits and pieces from all.
When I started out, I would have loved the opportunity to have gone to one place and learned everything I know now in two days, which literally took me months to put together.
That is exactly what The SMILE Conference™ is providing. Thousands of hours of experience in communications, Social Media and Law Enforcement are merging in one place. Sharing the best of what works, what doesn’t, what’s new and what’s necessary.
If you are in Law Enforcement and supervise or engage in strategic communications you need to be at the SMILE Conference. I’ll be there with my note pad learning from the best, will you?
Note: The early bird rate for the SMILE conference lasts until February 15th.