Social Media Quick Tip: Control the Virtual Scene
LEOs can take command of, or at least greatly influence, the story told online by witnesses, speculators & the media
Police officers are quick to block off a crime scene by cordoning the area with yellow tape. It’s amazing how that 3″ plastic tape keeps law enforcement in control of the crime scene. It’s some powerful stuff.
Social media, especially Twitter, is also a powerful way for law officers to control, or at least greatly influence, the virtual scene, that is, the story that’s told online by witnesses, speculators, the media and you.
Any time a serious event happens or there’s a protest, such as with the announcement of a verdict or sentencing in a high-profile case, people are going to be on Twitter talking about it. They follow the conversation on Twitter with the use of a hashtag, which is the # sign in front of any word or acronym. Placing the # sign in front of a word makes it clickable. Click on it and you see every tweet with that hashtag in it.
Law enforcement can inject messages of public safety into the Twitter stream of any conversation by also using the accepted hashtag for that event. If you find yourself involved in a situation with naysayers spreading rumors, set the record straight by tweeting the real deal right into the conversation by including the hashtag in your official tweets.
This Social Media Quicktip was previously published on LawOfficer.com.
Using Twitter Hashtags for Emergency Management by Scott Mills
West Midlands (UK) Police: Twitter on the Frontline by Mark Payne
Seizing the Virtual Scene by Lauri Stevens