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Social Media Quicktip: Chief Constable Stuart Hyde says, "Social media isn’t a spectator sport. Create a profile and join in."

The Social Media Quicktips from The SMILE Conference are brought to you by LawOfficer.com

Editor’s note: The SMILE (Social Media, the Internet and Law Enforcement) Conference provides officers with all the technical hands-on skills and the practical knowledge to utilize social media platforms for public outreach, crime prevention and forensics. The conference is a great opportunity for those involved in social media efforts to share suggestions and stories on this ever-changing topic. Below you will find social media tips from one of the speakers at the conference.

Senior police leaders, please consider the following advice about social media.

  • Trust your officers. They face bigger threats than Twitter on the street.
  • Help your officers use social media. Provide access and tools to make sure they get the most out of it.
  • Accept that some will make mistakes. Be proportionate in your response.
  • Don’t write new codes of behavior. Use the ones you already have. It’s old wine in new bottles.
  • Finally don’t sit on the sidelines. Social media isn’t a spectator sport. Create a profile and join in.

    • Stuart Hyde was appointed as Chief Constable of Cumbria Constabulary in January of 2012 after serving as Deputy Chief Constable since 2009. He has national responsibility for Information Assurance, Wildlife and Rural crime and is an active advocate of Social media within policing. He is the UK national lead for Student Crime Reduction, E-Crime Prevention, and National Fraud Reporting Centre. Stuart is President of the Society for the Policing of Cyberspace and is a Board member of the University of Cumbria. In 2008 he received an Honorary Doctorate in Technology from the University of Wolverhampton in recognition of his achievements in tackling online crime. In May 2012 he was awarded the Queens Police Medal for services to policing.

Social Media Quicktip: Constable Scott Mills gives advice on why social media benefits your department

The Social Media Quicktips from The SMILE Conference are brought to you by LawOfficer.com

Editor’s note: The SMILE (Social Media, the Internet and Law Enforcement) Conference provides officers with all the technical hands-on skills and the practical knowledge to utilize social media platforms for public outreach, crime prevention and forensics. The conference is a great opportunity for those involved in social media efforts to share suggestions and stories on this ever-changing topic. Below you will find social media tips from one of the speakers at the conference.

Local and global community success and safety has an unprecedented opportunity because of the ever-growing use of social media tools and the Internet by the police and law enforcement community. Opportunities for community engagement through relationships and technology to help stop, solve and prevent crime is made easier and more effective when police officers and community stakeholders collaborate. Community-led programs, like Crime Stoppers, are able to reach more people faster and provide a way for citizens to collaborate with public safety professionals like never before.

Social media tools allow positive relationships between police and community (much of what was never seen or celebrated before) to be shared to a local and global audience. By adapting a purpose, and a process, there’s payoff and potential for anything police become involved with. Whether it be a missing or abducted child, robbery, sexual assault, break and enter, a homicide or just being there for the community celebrating success, social media tools are an essential part of modern day policing.

Quick Tips
1. Post to social media often and be you! Yes, many cops are community volunteers, parents and valued family members too. Wear your hats with purpose and process for community safety in social media.

2. Think outside the box! If you can’t reach them, you can’t teach them!

3. Have a conversation about many topics, not just policing. When it’s time to put on the cop hat, you’ll have a larger and more receptive audience!

4. Work as a team. Official social media for law enforcement is a 24/7 job that is much bigger than one person or one unit! It’s for everyone in the organization from the chief of police to the administrative assistant. Yes, this includes civilian employees! Let the people and the cops speak!

Constable Scott Mills has been employed as a police officer from 1990-2002 with the Peel Regional Police (Brampton/Mississauga, Ontario, Canada) and from 2002-present with the Toronto Police Service. Constable Mills’ current assignment is the Social Media Officer for the Toronto Police Service. Previously, he served as Community Youth Officer for the Toronto Police Crime Stoppers program where his mandate was to build healthy relationships between youth, the community and police. Constable Mills is also the social media technical advisor to Crime Stoppers International.

Social Media Quicktip: Chief Rick Clark says, "Do not underestimate the power of social media."

The Social Media Quicktips from The SMILE Conference are brought to you by LawOfficer.com

Editor’s note: The SMILE (Social Media, the Internet and Law Enforcement) Conference provides officers with all the technical hands-on skills and the practical knowledge to utilize social media platforms for public outreach, crime prevention and forensics. The conference is a great opportunity for those involved in social media efforts to share suggestions and stories on this ever-changing topic. Below you will find socail media tips from one of the speakers at the conference.

I resisted social media until we had some successes that I didn’t anticipate. My advice: Do not underestimate the power of social media.

We’ve discovered that there’s no more efficient method to pass information to our community than through social media. We’re exploring the possibility of scaling back our web site and creating a hyperlink to our Facebook page, as well as tying a Twitter account to Facebook. In a recently completed citizen survey, 82.1% of those who responded stated that they depended on Facebook and social media for news and information.

Chief Clark has been the Chief of Police in Galax, Virginia since 2001. He began his police career in Galax in 1976 and then joined the Carroll County Sheriff’s Office in 1982, returning to Galax PD in 2001 as Chief. Chief Clark is the immediate past president of the Virgnia Association of Chiefs of Police and serves on the Department of Criminal Justice Services Board representing VACP and is Chairperson of the DCJS Committee on Training.

Can't make it to #SMILEcon? Here are three easy ways to follow remotely

Follow #smilecon from anywhere in the world

  1. Download the mobile app. The SMILE Conference™ is using EventBoard for the conference in Richmond. If you have an iPhone, Android or Windows Phone, point your phone browser to www.eventboardmobile.com/download.html. Everything that’s in the printed conference program and more is included in the app, even the Twitter feed is built right in.
  2. Watch the livestream. Most (but not all) of the presentations will be streamed live through the LAwScomm YouTube account. www.youtube.com/lawscomm
  3. Follow the #smilecon hashtag This is the no frills method to follow the SMILE Conference twitter stream remotely. Feel free to chime in with your comments (and let us know where you’re located.)

    4. Who’s SMILE’n in person

    Here is a sampling of the organizations represented at SMILEcon:

    • 2-1-1 Virginia
    • Annapolis Police Department
    • Billerica Police Department
    • BrightPlanet
    • Calgary Police Service
    • Charlottesville Police Department
    • Chesterfield County Police Department
    • Crowd Sourced Investigations, LLC
    • Cumbria Police
    • CyberActive Services
    • Detroit Police Department
    • Digital Stakeout
    • Division of Capitol Police
    • Drexel University
    • Dutch National Police Department
    • Fairfax County Government
    • Fairfax County Police Department
    • Federal Bureau of Investigation
    • Hampshire Constabulary
    • Henrico County Police Division
    • Hopewell Police Department
    • IBM
    • Galax Police Department
    • GovDelivery
    • Information Sharing Alliance
    • Irving Police Department
    • ITAC
    • KBC Media
    • Knoxville Police Department
    • LexisNexis
    • Long Beach Police Department
    • Lynchburg Police Department
    • Medina City Police Department
    • Middle Tennessee State University Police Department
    • Ministry of Social Affairs and Employment, Netherlands
    • Montgomery County Sheriff’s Office
    • Nashville Police Department
    • National White Collar Crime Center
    • New South Wales Police Force
    • Niagara Regional Police Service
    • Orange County Sheriff’s Office
    • Pentagon Force Protection Agency
    • Portland Police Bureau
    • Redwood City Police Department
    • Reykjavik Metropolitan Police
    • Richmond, City of
    • Richmond Police Department
    • Roanoke Police Department
    • Royal Bank of Canada
    • Royal Canadian Mounted Police
    • San Angelo Police Department
    • Sobeys Inc.
    • Synergies
    • Staunton Police Department
    • Temple University Dept of Public Safety
    • Toronto Police Service
    • Vancouver Police Department
    • Verint Systems Inc
    • Virginia Department of Aviation
    • Virginia Department of Criminal Justice Services
    • Virginia Department of Emergency Management
    • WEBehavior LLC
    • Xenon Pharmaceuticals
    • York-Poquoson Sheriff’s Office
    • York Regional Police

    The next SMILEcon is February 5th-7th in Sunnyvale, CA and is hosted by Chief Frank Grgurina and the men and women of the Sunnyvale Department of Public Safety.

Interactive Social Media: Should my department be involved?

Tim Henton is a Lieutenant with the El Cajon, CA Police Department.

The Command College Futures Study Project is a FUTURES study of a particular emerging issue of relevance to law enforcement. Its purpose is NOT to predict the future; rather, to project a variety of possible scenarios useful for strategic planning in anticipation of the emerging landscape facing policing organizations.

This journal article was created using the futures forecasting process of Command College and its outcomes. Defining the future differs from analyzing the past, because it has not yet happened. In this article, methodologies have been used to discern useful alternatives to enhance the success of planners and leaders in their response to a range of possible future environments.

Managing the future means influencing it—creating, constraining and adapting to emerging trends and events in a way that optimizes the opportunities and minimizes the threats of relevance to the profession.

The views and conclusions expressed in the Command College Futures Project and journal article are those of the author, and are not necessarily those of the CA Commission on Peace Officer Standards and Training (POST).

Download Lt Henton’s full paper as .pdf here.

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