SOCIAL MEDIA TRAINING for law enforcement

Presented by Target and the Minneapolis Police Department
Hosted by the Minnesota Bureau of Criminal Apprehension

No Cost to Attend. Space is Limited. POST Board credit has been applied for.

Target and the Minneapolis Police Department have teamed up to offer training for metro area law enforcement on the use of social media in policing. Today’s law enforcement agencies are inundated with need-to-know issues every day and never before have something so profoundly affected modern policing as has social media. In this session, the widely recognized authority on social media in law enforcement teams up with the Deputy Chief and visionary at the police agency that has led the way. Toronto Police Deputy Chief Peter Sloly and Lauri Stevens of LAwS Communications will discuss the key leadership issues and strategies to succeed with implementing and managing interactive social technology at your agency.

The Toronto Police Service is highly regarded as one of the most forward-thinking law enforcement agency users of interactive digital tools in the world, especially for community engagement, but also crime prevention and investigation. Come learn about the strategies they are employing.

Dates: January 21 and 22, 2013
Time: 9:00 am to 4:00 pm (lunch provided)
Location: Minnesota Bureau of Criminal Apprehension, 1430 Maryland Avenue East, St. Paul
Who Should Attend: Persons responsible for a law enforcement agency’s social media presence
Training Requirements: Attendees must have their Twitter and Facebook accounts already created before they show up. Attendees must bring their own laptop or Wi-Fi-enabled tablet.
To Register: Send an email to AP.Community@Target.com with subject line “Social Media Training: Jan. 21/22” – include your name, title, agency, email address and phone number
Questions, contact: Mahogany Eller at mahogany.eller@target.com or 612-696-2664

Presenters
• Deputy Chief Peter Sloly of the Toronto Police Service who is considered the visionary that led the way on the use of interactive social technology at police agencies.
• Lauri Stevens of LAwS Communications is the widely recognized authority on social media in law enforcement.

Training Description
For law enforcement, social media presents a doubled-edge sword. We all know it comes with tremendous risks. How does an agency realize the many benefits it brings and mitigate those risks? The answer is: by implementing social media with sound governance and a proactive strategy and by providing solid training to employees.

This comprehensive two-day LAwS Academy training on social media use in law enforcement includes complete training in the use of Twitter and Facebook on day one. On day two we cover LinkedIn, Blogs, Pinterest, mobile apps, Social Media Strategy with the C.O.P.P.S. Social Media Method and policy considerations. This fast-paced course is designed for the serious learner and is intended to take law enforcement attendees with little or no knowledge of social media usage to a point where they’re comfortable and knowledgeable and have a complete working knowledge of how to gain all the benefits from using social media and mitigate the associated risks.

Learning goal
By completing this training, students with little to no knowledge of social media with learn the mechanics of the main social media platforms in use by law enforcement for community engagement. They will also come away with a basic understanding of how to develop a communication strategy for their agencies. Students will understand what policies are recommended at a minimum, and how to begin to create them. They will also understand the many risks to an officer’s career and safety with careless use of social networks and how to provide training to help their employees understand those risks.

Objectives
Upon completing this course, successful students will know:
• Thorough knowledge of mechanics and use of Twitter
• Thorough knowledge of mechanics and use of Facebook
• Basic knowledge of mechanics and use of Pinterest, LinkedIn, Blogs
• A step-by-step process for developing a strategy
• What policies are necessary to navigate successfully
• Career survival and officer safety issues with Facebook, facial recognition, geo location, video-taping and appropriate posting

POST Board credit has been applied for.