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W. Michael Phibbs


Using Social Media to build your organization’s brand

January 17, 2013
Using Social Media to build your organization’s brand

How can social media help build your agency’s brand?   Organizational branding is a new concept for public safety.  Every organization had a brand which encompasses more than its reputation. The organizations brand represents everything it values and how it operates.  In your mind, picture the  Texas Rangers, Royal Canadian Mounted Police, or London Metropolitan...
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Improving officer intuition through social media

November 29, 2012
Improving officer intuition through social media

Have you ever talked to a law enforcement officer who recounted a story of his life when he was saved by a sixth sense that something wasn’t right on a call? Neuroscientists have recently started researching intuition, also referred to as the sixth sense, to determine how it works. Based on some findings, intuition...
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Using analytics to gauge your social media impact.

October 17, 2012
Using analytics to gauge your social media impact.

You can view the use of social media without application of proper analytics tools through the axiom of the old story: A wife and husband were driving on the interstate. The wife asks, “Where are we going?” The husband replies, “I don’t know but we are making great time.” Using social media to get...
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Start the discussion: Social media can make seconds count when the police are only minutes away.

September 26, 2012
Start the discussion: Social media can make seconds count when the police are only minutes away.

A message saying “If you need help you’re on your own for a while” would rightly panic the community. Public trust would be shaken and the chief would likely be out of a job.  Citizens believe if they are being assaulted an officer should be only seconds, not minutes away. In reality, at the...
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